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4 min readSkill · Free

social-media-writer

Write in your own voice, not a brand's


What it does

Writes LinkedIn, X, and Instagram posts in Adamma's actual voice, built by feeding it a real, detailed brand-voice reference rather than a generic "write like me" instruction, so it holds up across dozens of posts instead of drifting back to generic AI copy after the first one.

How it works

Every post runs through the same pipeline: gather context (topic, platform, where the audience is on the awareness journey, from unaware through most-aware, and what you want the reader to do), load the brand-voice reference, pick a hook strategy matched to that awareness level (a Problem Aware reader gets a fear/curiosity hook, a Most Aware reader just gets a direct CTA), then write hook → body → pivot → CTA.

Before anything gets shown, it runs a specific scan for "AI tells": essay transitions like "Moreover," section summaries like "In summary," vague attributions like "Studies show," the rule-of-three pattern, uniform sentence length, hedging words used as a default rather than when genuinely uncertain, and strips them out. No em-dashes, ever. Never opens with "I." Hashtags only on educational or promotional posts, never on personal or build posts.

Try it

Write a LinkedIn post about [topic]. Before writing, tell me: where is the audience on
this topic (unaware, problem aware, solution aware, product aware, or most aware), and
what do I want them to do after reading? Then write hook, body, a pivot, and a soft
CTA. No em-dashes, never opens with "I," and scan the draft for AI tells (essay
transitions, vague attributions like "studies show," the rule of three, uniform
sentence length) before showing it to me.

When to reach for it

Any post, thread, or caption meant to sound like an actual person wrote it, not a content calendar.

Install this skill

Get the actual skill file running in your own Claude.

Download .skill file

Claude.ai, Claude Desktop, or Cowork

Download the .skill file above, then go to Settings → Capabilities → Skills and drag it in.

Claude Code

Download the .skill file (or copy the raw SKILL.md below), then unzip it into .claude/skills/social-media-writer/SKILL.md in your project, or into ~/.claude/skills/ to make it available across every project.

Just want to try it once, right now?

Copy the raw SKILL.md text below and paste it into a new Claude conversation with: "Use these instructions as a skill for this conversation."

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